Scoreboard SSP

Privacy Policy

Last Updated: January 22, 2026

Scoreboard SSP (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information we collect when you use our services. This Privacy Policy explains how we collect, use, share,
and protect information, and describes your choices and rights. This Policy is designed to meet the requirements of applicable privacy laws in the United States (including the California Consumer Privacy
Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), and Colorado Privacy Act (CPA)), and, where relevant, the European Union’s General Data Protection Regulation (GDPR) and the United
Kingdom GDPR.

  1. Information We Collect

We may collect the following categories of information: Identifiers: such as IP address, cookie IDs, device identifiers, or advertising IDs., Device and Usage Data: browser type, operating system, screen resolution, and other technical information, Ad
Interaction Data: bid requests, ad placement, impression logs, and performance metrics., Contact Information: if you contact us directly (such as info@scoreboardssp.com). Aggregated and De-identified Data: information that does not identify you
individually. We do not knowingly collect personal information from children under 16.

  1. How We Use Information

We use the information we collect to:: Deliver, measure, and improve digital advertising, Operate auctions and connect publishers with advertisers, Detect, prevent, and address fraud, malware, or security incidents, Comply with legal obligations, Respond
to inquiries and provide customer support.

  1. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), Switzerland, or the UK, our legal bases for processing personal data are:

Informed Consent (Art. 6(1)(a) GDPR): for activities such as personalized ads, tracking, and sharing data with advertisers. Consent is obtained through the publisher’s Consent Management Platform (CMP)., Legitimate Interest (Art. 6(1)(f) GDPR): for
limited activities necessary to operate our business, such as security, fraud prevention, and non-personalized ad delivery. If you are in the United States, we rely on your rights under applicable state privacy laws.

  1. How We Share Information

We may share information with: Demand Partners (DSPs/Advertisers) to enable programmatic advertising transactions., Publishers to help them monetize their inventory., Service Providers who assist us with hosting, analytics, fraud detection, and
compliance.

Regulators or Law Enforcement when required by law. We do not sell personal information for money. However, under some US privacy laws, sharing data for targeted advertising may be considered a “sale” or “share.”

  1. Your Privacy Rights

If you are in the United States (e.g., California, Virginia, Colorado): You may have the right to:: Know what categories of personal information we collect and share, Request access to or deletion of your personal information, Opt out of the sale or sharing of
your personal information, Correct inaccurate personal data (where applicable), Limit use of sensitive personal information (where applicable). You can exercise these rights by contacting us at info@scoreboardssp.com. If you are a California resident,
you may also use a “Do Not Sell or Share My Personal Information” link, if provided. If you are in the EU/UK (GDPR): You may have the right to: Access, rectify, or erase your personal data., withdraw consent at any time (where consent is the basis), Restrict
or object to processing of your personal data., Data portability (receive your data in a machine-readable format) Lodge a complaint with your local Data Protection Authority. To exercise GDPR rights, please contact us at info@scoreboardssp.com

  1. Cookies and Tracking

We use cookies, mobile SDKs, and similar technologies to:

Store user preferences. Support ad delivery and frequency capping. Measure performance and detect fraud. You can manage cookies through your browser settings or, in the EU, through a Consent Management Platform (CMP).

  1. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy — generally not longer than 12 months unless required by law. Aggregated or anonymized data may be retained longer.

  1. Security

We use appropriate technical and organizational measures (such as encryption and access controls) to protect information against unauthorized access, loss, misuse, or alteration.

  1. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where we or our partners operate. When required, we use safeguards such as Standard Contractual Clauses
(SCCs) for international transfers.

  1. Changes to this Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last Updated” date.

  1. Contact Us

If you have questions or wish to exercise your privacy rights, please contact us:

Scoreboard SSP

Email: info@scoreboardssp.com

Address: 244 Madison Ave New York, NY 10016