The Content
Target underserved sports content: loyal audiences that generic ad tech sells at remnant rates.
See the networkis where the Audience is reached
- Live
- FAST
- CTV
- Mobile
- Web
- App
The SSP built to score with advertisers
Premium sports inventory, enriched with first-party data from the consumers who play every day and that advertisers want in their lineup.
Scoreboard SSP
Signal
- Sport
- BASKETBALL
- Content
- YOUTH TOURNAMENT
- Screen
- CTV
- Home Team
- SPORTS PARENT
Generic ad tech reads
LONG TAIL
Scoreboard reads
HOME TEAM
On the network
- HBCU sports
- Indoor football
- Youth tournaments and leagues
- Pickleball
- Basketball entertainment
- Monster truck motorsports
The problem
The monetization gap
Fan attention
PREMIUM
Audience data
INCOMPLETE
Ad value
UNDERSOLD
Today
Underserved sports publishers in niche and secondary categories stream to loyal, appointment-viewing audiences. Generic ad tech treats that inventory as long tail, so it clears at remnant-tier rates.
With Scoreboard
Scoreboard SSP closes that gap two ways: it brings underserved sports content together in one network, and it uses its own audience to make that content perform.
Live
The approach
Two plays, one platform
The Audience
Improve performance with Scoreboard's own first-party audience of sports parents and athletes.
Meet The Home Teamis why the Content performs
Scoreboard SSP
We know who's on and off the court
The Home Team: the sports parents and athletes behind Scoreboard's first-party data, layered onto a growing network of sports content.
The audience
The data asset
Audience graph
4-5M
first-party records
Who is on The Home Team
- Youth sports parents
- Adult rec league athletes, nationwide
Sport played
Which sport each child or athlete plays.
Location
Where each household plays and lives.
Direct contact
First-party emails and phone numbers.
Purchase intent
Data points used to infer purchase intent.
The source
How The Home Team is built
Scoreboard has direct relationships with the operators who run the games.
- Youth sports operators
- Adult rec leagues
- High school sports
- Lower-level collegiate
- Minor league sports
Direct access
Audience information straight from the operators.
Authentic data
Real sports audiences, not generic segments.
Content + audience
What makes Scoreboard valuable to larger publishers.
The content
The network
Urban Edge Network
HBCU sports
IFL Network
Indoor Football League
Youth sports platforms
Youth tournaments and leagues
PickleTV
Pickleball
Harlem Globetrotters
Basketball entertainment
Monster Jam
Monster truck motorsports
Always in season
- Live
- FAST
- CTV
- Mobile
- Web
- App
Sports inventory whenever The Home Team is on or off the court.
Built to grow
The enrichment is refined on underserved sports, where the data comes straight from the operators. The same approach can be expanded to more sports content.
Bring your content to the networkThe strategy
The playbook
How the two plays work together.
-
Enrich
First-party data on The Home Team is layered onto underserved sports inventory.
-
Expand
Technology integrated with Scoreboard opens new inventory for publishers.
-
Elevate
Sports data and knowledge build audience profiles aligned to the content, raising CPMs.
The drive
How an impression moves down the field
-
The stream
A fan presses play on live, FAST, CTV, mobile, web or app.
-
The read
Scoreboard knows the content by sport, league, team and geography.
-
The match
First-party data on The Home Team is layered onto the impression.
-
The buy
Advertisers reach a sports audience they can name, through brand-safe, transparent programmatic execution.
FINAL SCORE
Publishers earn the rates their audiences deserve.
The partners
Both sides score
Supply side
Publishers
- Sports-specific data and vertical packaging that lift CPMs above remnant
- More inventory through technology integrated with Scoreboard
- A partner run by sports pros who know the calendar and the fans
Formats
- Live
- FAST
- CTV
- Mobile
- Web
- App
Demand side
Advertisers
- The Home Team, reached inside live, FAST and CTV sports content
- Targeting by sport, league, team and geography
- Brand-safe, transparent programmatic execution
Target by
- Sport
- League
- Team
- Geography
The rulebook
Questions, answered
What is Scoreboard SSP?
A supply-side platform built for sports. Scoreboard brings underserved sports content together in one network and enriches it with first-party data on the people who play, so publishers earn the rates their audiences deserve and advertisers know who they are reaching.
Who is The Home Team?
The sports parents and athletes behind Scoreboard's first-party data: youth sports parents and adult rec league athletes nationwide. The audience graph holds 4-5 million first-party records.
Where does the data come from?
From direct relationships with the operators who run the games: youth sports operators, adult rec leagues, high school sports, lower-level collegiate programs and minor league sports. That direct access is what makes the data authentic.
What content is in the network?
HBCU sports, indoor football, youth tournaments and leagues, pickleball, basketball entertainment and monster truck motorsports, across live, FAST, CTV, mobile, web and app.
Is Scoreboard only for niche sports?
No. The enrichment is refined on underserved sports, and the same approach can be expanded to more sports content. Pairing content with a real sports audience is what makes Scoreboard valuable to larger publishers too.
