About

The Leader in Digital Sports Advertising

Scoreboard SSP leverages years of data and knowledge of the sports industry and fan behavior to deliver precise audience targeting and premium inventory access, empowering brands to connect deeply with sports fans across leagues and teams, driving unmatched engagement and value.

Built for Sports, Where Brands Score

We know the fans, the moments, and the markets — turning sports intelligence into measurable wins for advertisers.

Proprietary Fan Data

We build real sports audiences — not generic segments.
Our data captures fan loyalty, timing, and behavior to deliver precision targeting that drives measurable performance.

Sports IQ

We understand the sports calendar, live viewership dynamics, and how brands authentically connect with fans.
Context isn’t an add-on — it’s the strategy.

Premium Live Inventory

Appointment viewing. Real fans. Zero scroll.
We power access to live sports moments where attention peaks and performance follows.